Headlines

Where's the Beef?

Wendy's marketing executive joins Value City

Published

22 years ago

September 10, 2002

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Value City Department Stores (Columbus, Ohio) has announced the appointment of Charles Rath to the new position of executive vp and chief marketing officer. Rath was a long-time marketing executive for Wendy's International (also of Columbus), frequently given credit for the restaurant chain's “Where's the Beef?” ad campaign.

Value City operates about 120 discount department stores under the names Value City and Schottenstein's, plus some 100 DSW Shoe Warehouse stores and 20 Filene's Basement stores.

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