Connect with us

Headlines

Wilson Opens N.Y. Pop-Up Tennis Museum

The location will also offer retail sales of exclusive merchandise

mm

Published

on

Sporting goods brand Wilson (Chicago) will open its SoHo, New York, pop-up museum and retail store this week, according to a press release.

The museum, dubbed “Love All: A Wilson Tennis Experience” will pay homage to the brand’s long-standing history as the official ball and racquet stringer of the U.S. Open, held in Flushing Meadows, N.Y. The pop-up will also feature groundbreaking athletes like Billy Jean King, who will be present for the grand opening.

Fans can also purchase tennis-inspired apparel including limited edition and exclusive merchandise. A “racquet maestro” will be available to customize gear and interactive experiences will immerse visitors in history, education and fun.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular