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Yahoo! Shopping Playhouse

New York City



For five weeks in the spring, Rockefeller Center was home to the Yahoo! Shopping Playhouse. The 400-square-foot store was devoted to the promotion of online shopping, connecting the infinite world-wide-web to everyday life. Yahoo! intended for the store to link brick-and-mortar shoppers with e-tailers, to spark ongoing shopping relationships. Each day, an e-tail guest would make an appearance, often handing out free samples. And visitors to the store were supplied with a laptop for a little surfing on the side.

Designers Andre Kikoski & Victoria Blau Inc. (New York) chose a vibrant, fun-loving design, punctuated by huge, abstract forms like the “big purple portal,” which lead shoppers into a fantasy backyard. CLIENT: Yahoo!, Santa Clara, Calif. — Linda Bennett, principal-in-charge; Glenn Tokunaga, visual merchandising director DESIGN: Andre Kikoski & Victoria Blau Inc., New York — Andre Kikoski and Victoria Blau, principals CONSULTANTS: Blue Garage Inc., New York (lighting and project manager); Nastasi Construction, New York (build-out construction) SUPPLIERS: Sony, Park Ridge, N.J. (audio/video); Benjamin Moore Paint Co., Montvale, N.J. (paint); SLD Lighting, New York (lighting); La-Z-Boy Contract Furniture Group, Monroe, Mich. (furniture); E-Ink Corp., Cambridge, Mass. (signage)



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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