Videos

Reimagining Retail Spaces: Getting Creative to Connect with Customers

Helen Herrick (Capital One) and Cris Gunter CallisonRTKL offer examples of how brands are getting creative on ways to attract customers to their brand.

Published

6 years ago

August 15, 2018

VMSD Staff

As the retail environment gets more competitive, businesses need to stretch beyond their comfort zone to create remarkable and relevant spaces. The physical space can help create lasting connections with a brand. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Herrick and Gunter shared their experiences building Capital One Cafés, designed to feel more like a gathering space than a bank, often including public seating, private nooks, coffee bars and more.

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit irdconline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design