Department Stores

Neiman Marcus Brings Cusp into Stores

Converting contemporary departments to branded shop spaces by end of year

Published

12 years ago

May 31, 2012

VMSD Staff

Luxury department store operator Neiman Marcus (Dallas) is bringing its Cusp concept back by remaking all of its contemporary departments with the new name and bringing in a wider product range of apparel, shoes, handbags and accessories, Women’s Wear Daily reports.

The new shop environment will get updated fixtures and mannequins and a new color palette and carry a younger, hipper attitude, according to the WWD article.

Neiman’s launched Cusp in 2006 with two freestanding boutiques and has expanded the concept with four additional locations. Six stores have received the updated contemporary departments with 20 more expected to be completed by mid-June; the rest are planned the end of the year.

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