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E-Tailer to Retailer: Is it Worth It?

Drew Green (Indochino) and GH&A’s Debbie Kalisky and Paola Marques on how innovative brick-and-mortar stores are alive and well.

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Take a deep breath, stores are not dead. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, the presenters shared why the brand is aggressively pursuing opening new stores. Retailers need to stop thinking of online and offline as separate realms. Attendees learned how an online presence can be used as an incubator for brands where storefronts are more than just another point of sale. And above all, is it worth it? 

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit irdconline.com.

 

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MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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