Headlines

Amazon Partners with Estee Lauder to Expand Beauty Offerings

Clinique is the first from the Estee Lauder brand to open a store on Amazon

Published

1 month ago

March 27, 2024

VMSD Staff

Amazon hub-locker — Photography: Courtesy of Amazon

Photography: Courtesy of Amazon

Clinique, a company under the Estee Lauder banner, is partnering with Amazon to open a digital storefront on the Amazon Premium Beauty site, according to a press release.

Clinique launched its Skin Analysis tool for the digital storefront that will let customers fill out a questionnaire about their skincare needs and preference to simplify the experience.

The beauty, cosmetics and skincare industry is continuing to grow with companies and ecommerce sites looking to expand their offerings and customer benefits. Recently, rapid delivery platform DoorDash announced it will now deliver beauty products from MAC and Sally Beauty.

“Our collaboration to bring Clinique to Amazon Premium Beauty customers in the U.S. is a result of our shared vision to inspire customers through unique shopping experiences and technology, meeting customers where they are, and helping them to explore and discover all this incredible brand has to offer,” Melis del Rey, G.M., Amazon U.S. Stores Beauty, Baby, and Beauty Technology said in a statement.

Related Topics:Amazon clinique Estée Lauder headlines

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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