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Apple Store Opens in Former Battersea Power Station

London outlet is in same complex as its U.K. offices




Photography: Courtesy of Apple

Apple (Cupertino, Calif.) has opened a store inside the former Battersea Power Station in London. The store is housed in one of the turbine halls within the famed former power plant, which has been converted to a huge mixed-use complex that’s also home to Apple’s U.K. offices.

“Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea,” Deirdre O’Brien, Apple’s Senior VP of Retail said in a news release.

Apple says the new space incorporates “universal design principles that create an inviting and accessible space for everyone who comes through its doors. The new store offers varied table and seating heights, expanded assisted listening systems, and enhanced visual and acoustic clarity as well as access routes that give wheelchair users more space to navigate.”

Customers can explore products and services on the newly designed avenues engineered for carbon sequestration through the use of sustainably harvested wood. And, like all Apple Store locations, Battersea is operationally carbon neutral and runs on 100 percent renewable energy, the company says.

Apple Battersea is Apple’s 40th store in the U.K.

📷 Courtesy of Apple




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