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Bloomingdale's Gears Up for Ala Moana Opening with First-Ever 40 Carrots Truck Oahu Tour



40 Carrots Truck to Tour Oahu With Free Frozen Yogurt

Bloomindale’s is making a big splash in Oahu with a first-ever  40 Carrots frozen yogurt truck in celebration of the new Bloomingdale’s Ala Moana location slated to open on November 12th.  To introduce the brand to the community, Bloomingdale’s has amped up a Hawaiian themed frozen yogurt truck packed with six different flavors and an array of toppings.  Visitors to the truck will receive a complimentary serving with a topping of their choice.  The truck debuts on October 8th and will be making appearances at local food festivals, tourist hot spots, and much more throughout the rest of 2015 to drum up excitement for the Ala Moana store. 

40 Carrots has been serving its world famous frozen yogurt to generations of shoppers since 1975.  The special recipe continues to delight with over five million servings consumed by legions of frozen yogurt connoisseurs.  Alongside its mobile counterpart, 40 Carrots will have a permanent home in the new Bloomingdale’s Ala Moana location serving a chef-driven upscale interpretation of local Hawaiian Cuisine under the direction of renowned local chef, Jon Matsubara.

A tentative schedule of the truck’s tour has been provided below.


October 8th        Street Grindz Media Night


                        October 10th      Lanikai Beach Lunch Shift

                        October 11th      Molokai Hoe Canoe Race

                        October 13th      Street Grindz Concierge

                        October 14th      Makers and Tasters

                        October 15th      Stu’s Canoes Kailua Beach

                        October 16th      Aulani Disney Resort and Spa


                        October 17th      Kava Festival, Honolulu Night Market

                        October 18th      Hawaii Chocolate Festival, Slack Key Guitar Festival

                        October 21st      Markers and Tasters

                        October 22nd      Stu’s Canoes Kailua Beach

                        October 23rd      Aulani Disney Resort and Spa

                        October 24th            Lanikai Beach Lunch Shift, Street Grindz College Nights Kick Off Event


                        October 25th            Kids Fest

                        October 28th            Makers and Tasters

                        October 29th            Stu’s Canoes Kailua Beach

                        October 30th            Eat the Street!

                        October 31st            The ZA

                        November 4th     Makers and Tasters

                        November 5th         Aulani Disney Resort and Spa, Stu’s Canoes Kailua Beach

                        November 6th         First Friday Chinatown

                        November 7th         Lanikai Beach Lunch Shift

November 11th – 15th Aloha Landing at Sheraton Waikiki, Bloomingdale’s Grand Opening Week at Ala Moana Center

                        November 18th      Makers and Tasters

                        November 19th      North Shore/Turtle Bay Resort Surf Event

                        November 20th      Thanksgiving Golf Classic, Aloha Landing at Sheraton Waikiki

                        November 21st      Honolulu Night Market

                        November 22nd     Aulani Disney Resort and Spa

                        November 27th      Eat the Street!

                        November 28th      Lanikai Beach Lunch Shift


Contact:           Bloomingdale’s Public Relations

                        Curtis Kelly / 212-705-3911 /

                        Nancy Lueck / 650-776-5002 /





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