Bloomingdale’s Pitches Pop-Up Camps

Bloomingdale’s (New York) has launched Camp Bloomingdale’s, a pop-up space offering swimwear, accessories, beauty, food, beverages and more. The sites also mark the debut of Coleman outdoor gear/equipment at Bloomingdale’s.

“Camp carries a positive connotation for many, suggestive of memories of fun and adventure,” said Frank Berman, Bloomingdale’s Executive CMO. “We are excited to bring this nostalgia to life through our latest Carousel activation with a fresh assortment of playful brands for all ages, bright colors and must-have gifts that create the ultimate camp shopping destination.”

Camp Bloomingdale’s has debuted in the Carousel at the brand’s the 59th Street flagship in New York, along with similar installations at 14 other stores. Limited edition merchandise at the pop-ups includes fanny-packs, mugs, s’mores kits, flashlights and socks.

Bloomingdale’s, a division of Macy’s, is a full-line, upscale department store with 32 Bloomingdale’s stores, 21 Bloomingdale’s The Outlet stores, and three Bloomie’s stores across the country. In addition, Bloomingdale’s operates international locations in Dubai and Kuwait.