Natuzzi Italia Store Debuts in Houston

Natuzzi S.p.A. (Bari, Italy) has opened its latest U.S.-based Natuzzi Italia store, in Houston. Located in that city’s retail-rich Uptown Park, it is the luxury furnishing brand’s 20th Natuzzi Italia locale in the U.S., where it also operates nine Natuzzi Editions stores.

“The Natuzzi Italia store in Houston represents an important step forward in serving the Texas community with our distinctive offering,” said Pasquale Junior Natuzzi, Chief and Creative Officer of Natuzzi. “Our store team is now ready to welcome Houston clients and architects and introduce them to our brand philosophy and collection.”

Houston is the brand’s sixth store in Texas, in addition to two in Dallas (Natuzzi Italia and Natuzzi Editions), Southlake (Natuzzi Editions), Frisco (Natuzzi Editions), and Fort Worth (Natuzzi Italia). Texas is the brand’s second-largest U.S. market after Florida (with eight directly operated stores).

“This is part of our retail strategy, aimed at capturing market share state by state in the U.S.,” says Natuzzi. “This approach allows us to leverage the benefits of a sizable local scale in term marketing, logistics, and customer management.”

Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. has a global retail network of 678 mono-brand stores and 665 galleries as of year-end 2023.