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Levi Strauss & Co. Names Chief Commercial Officer

Ex-Burberry exec Gianluca Flore to oversee brand across stores and more




A Levi Strauss & Co. store in Wroclaw, Poland, one of the brand’s 3200 locales worldwide. Photo: Dmitri Zelenevski/

Levi Strauss & Co. (San Francisco) has hired Gianluca Flore as EVP and Chief Commercial Officer, effective July 29. Reporting to President and CEO Michelle Gass, Flore will be responsible for the commercial operations of the Levi’s® brand across all global channels, including stores, e-commerce and wholesale.

Flore brings more than 20 years of international commercial experience in the luxury apparel and lifestyle sector. He joins LS&Co. from Burberry, where he was most recently appointed Chief Commercial Officer in 2021, overseeing five regions and a network of more than 400 stores. Flore has also held leadership roles at the luxury group Kering, including CEO of Brioni, and at Bottega Veneta.

“I am delighted to welcome Gianluca to LS&Co. at this transformational moment for the company, as we pivot to become a DTC-led, denim lifestyle leader,” Gass said. “He is an industry veteran with an exceptional track record of delivering profitable growth at iconic fashion brands. His depth of experience in driving market relevance and consumer-centric, operational excellence makes him the right leader to help us usher in the company’s next chapter of stakeholder value creation.”

Said Flore: “It’s an honor to join a storied company like LS&Co. at this exciting time for the Levi’s® brand, which continues to be the unequivocal category leader, firmly at the center of culture. I look forward to working with the immensely talented LS&Co. team, in service to its consumers and to making Levi’s® the definitive denim lifestyle leader globally.”

Levi Strauss & Co. designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co., Denizen and Beyond Yoga brands. Its products are sold in more than 110 countries through a combination of chain retailers, department stores, online sites and 3200 brand-dedicated stores and shop-in-shops.




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