Bloomingdale’s Unveils Vacation-Themed Pop-Up

Bloomingdale’s (New York) has opened The Carousel @ Bloomingdale’s: European Holiday, a pop-up shop in its 59th Street flagship in New York. The upscale department store partnered with Italian fashion journalist and former creative consultant and editor-at-large of Vogue Japan Anna Dello Russo to curate finds for anything from jet-set vacations to backyard summer get-togethers.

The product assortment is inspired by summers on the Amalfi Coast, the South of France, and the Coastal Riviera, and features products across ready-to-wear, men’s, home, accessories, and beauty.

“This summer, we’re bringing our customers along with us on a European holiday with our iconic curator, Anna Dello Russo,” said Frank Berman, Bloomingdale’s Chief Marketing Officer. “We are so thrilled that Anna, one of the most influential personalities within fashion, is curating a list of must-haves for the season, whether that be jet-setting or having all the essentials for a backyard gathering, this Carousel has it all.”

From now through July 10, the space within Bloomingdale’s 59th Street and online at Bloomingdales.com will transport customers to different cities and locations throughout Europe. The shop’s themes will include To the Market, Night out in the Mykonos, Beach Day on the Amalfi Coast and Anna Dello Russo’s Top Picks for Travel.

“Together with Bloomingdale’s, we created an aspirational collection of apparel, accessories, beauty and so much more for this upcoming season,” said Russo. “No matter where your holiday is this summer, this eclectic assortment of products will inspire you, and make you feel like you’re in the South of France or on the coasts of Italy.”