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Breaking the Corporate Cookie Cutter: How to Make Your Stores Feel Local and Unique

Scott Niederhauser (Hallmark Retail) explains Hallmark uses unique visual merchandising and store design techniques to reflect the local community.





For decades, the Gap-ification of retail has produced retail chains where all stores look and function alike.  While this was once a productive and successful model for retail stores, customer expectations have now changed. In his session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Niederhauser shares how Hallmark Gold Crown has spent the last two years experimenting with how to make each of its stores feel more experiential, more unique, and differentiated, not only from other retailers, but even from each other.  
For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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