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Building the Bridge Between Business and Creative

Brian Shafley and Leah Cotterman (both of Chute Gerdeman) offer creatives a look at the business side of design




Are your creative goals aligned with your business goals? You may have a flashy store, beautiful merchandise and a great advertising campaign, but all of the best creative decisions in the world need sound logic and a strong strategic foundation to make them successful. Strategy is the component a design agency harnesses to create a memorable experience, engage shoppers, and most importantly, grow their business. Imagine being able to back creative initiatives with real return on investment. Take a firsthand look at mapping the customer journey and challenging how and why design can make or break the experience, brand impression, and ultimately, the final results.

For information about the International Retail Design Conference (IRDC), Sept. 5-7, The Ritz-Carlton, New Orleans, please visit



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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