Cool Lights

Lighting

Published

17 years ago

November 27, 2006

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Dairy Queen & Chill restaurants in the U.S. and Canada are now serving up burgers, fries, Blizzard treats and a re-imaged restaurant design.

One element announcing that new look is the façade where more than 200 feet of BrightLine flexible blue LED tubing from AgiLight (San Angelo, Texas) wrap around the building’s exterior. The LED lighting offers neon-like brightness and uniformity with 70 percent energy savings, giving Dairy Queen the opportunity to use cutting-edge technology without compromising its classic identity.

Dairy Queens from South Dakota to Florida are sporting the new look, with plans calling for two to three stores per month to be updated over the next five years.

Lighting – AgiLight Inc., San Antonio, Texas

Photography: Courtesy of AgiLight Inc., San Antonio, Texas

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HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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