Specialty Apparel

Fall is in the Air

The new Ann Taylor Loft window installations evoke the drama of the stage

Published

17 years ago

September 10, 2007

admin1

The new Ann Taylor Loft flagship in the heart of New York's Times Square takes its cues from the stage. Each window installation at the 42nd and Broadway store features the concept, “Loft girl on Broadway,” with bright lights and dramatic mannequin presentations.

“The mannequins include archival models interspersed with brand new poses to evoke the drama, action and fun suggested by a day or night on Broadway,” says Victor Johnson, senior manager of visual presentation for Ann Taylor and Ann Taylor Loft.

For the fall season, the Loft team created a virtual “Broadway overture” in the windows, using dozens of brass horns to create playful compositions with mannequins and fashion. In the October issue of VM+SD, Johnson will let us in on his secret to creating great visual presentations for Ann Taylor as well as the best advice he's ever received and what it's like to live in New York with a Texas accent.

Photography: Kitty Cheung, New York and Bryan Ellingson, Brooklyn, N.Y.

Installation: Supercreator LLC, Brooklyn, N.Y. — Jean Loscalzo

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design