Connect with us


First Public Lands Concept to Open

The new Dick’s Sporting Goods concept celebrates our natural resources




Dick’s Sporting Goods (Coraopolis, Penn.) will celebrate the grand opening of its first Public Lands store in in Cranberry Township, near Pittsburgh, Penn., on Sept. 24, according to a press release.

Public Lands is a new specialty concept for the sporting goods retailer created to help more people explore and protect this country’s public lands. The 50,000-square-foot store will feature a 30-foot rock climbing wall, in-store gear repair and rental and specialized shops dedicated to activities like biking, camping, fishing, paddling and skiing.

Carrying a premium assortment of outdoor and lifestyle apparel, footwear and equipment, the store will be staffed with associates who are passionate about their love of the outdoors and their belief in protecting our public lands.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines





Most Popular