Headlines

Fledgling Travel Center Brand Sets Expansion Plans

Two-unit Wally’s chain plans travel centers in KC

Published

6 months ago

November 10, 2023

VMSD Staff

Photography: Courtesy of Wally's

Photography: Courtesy of Wally’s

Wally’s (St. Louis) has announced plans for the first of several travel centers for the Kansas City Metro area. The inaugural locale, in Independence, Mo., will include a 50,000-square-foot of travel center, 80 fueling positions and 20 electric vehicle charging stations.

The company’s 24/7 centers include:

Several food stations.
A canteen with a beef jerky bar and other hot food items.
A bakery and coffee bar.

Wally’s has plans to open multiple locations in the Kansas City Metro. With Wally’s operations and development team located in St. Louis, Kansas City is a logical move, says CEO Michael Rubenstein.

“Kansas City is a perfect fit for the Wally’s experience,” Rubenstein explains. “That’s particularly true for the Independence site, which gives Wally’s access to a strong traffic count and highway visibility, both key criteria for our business model.”

Established in 2020, Wally’s describes itself as “a luxury travel center proud to serve as the Home of the Great American Road Trip.” The company currently operates two locations – in Pontiac, Ill., and Fenton, Mo. – and has a third in the works in Whitestown, Ind.

Related Topics:expansion plans travel centers Wally's

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Shein Opens Home and Gifting Pop-Up

Don't Miss

VMSD Now Accepting “Look Book” Submissions

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design