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Grove Collaborative Expands into Physical Retail

A collection of the brand’s bestselling items will be at Target stores nationwide beginning April 18

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Target | Photography: Edward Feldman, Minneapolis

Grove Collaborative (San Francisco) has partnered with Target (Minneapolis) to expand into physical retail, reports WWD.

The direct-to-consumer company will offer a collection of its bestsellers at Target stores nationwide starting April 18 including household and personal care items.

Grove Collaborative’s CEO Stuart Landesberg told WWD: “Our company’s vision statement is that consumer products can be a positive force for human and environmental health. When we think about what it means to manifest that vision of changing the category, it really is about expanding access as much as it is about innovation.”

Grove Collection is plastic-neutral and aims to be totally plastic-free by 2025.

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