Headlines

L Brands 1Q Revenues Exceed Expectations

Victoria’s Secret sees same-store sales growth

Published

3 years ago

May 20, 2021

L Brands 1Q Revenues Exceed Expectations

L Brands (Columbus, Ohio), parent company of Victoria’s Secret, beat analysts’ estimates for first quarter revenues, according to CNBC. The company reported revenue of $3.02 billion, slightly higher than the forecast $3.01 billion.

Net income was up $276.6 million, up from a loss of $296.9 million, and total same-store sales increased 21 percent year over year. Same-store sales at Victoria’s Secret were up 25 percent compared to the same period last year, while same-store sales at Bath & Body Works grew 15 percent.

“We are beginning to tell the story of our brand repositioning through our marketing,” a company statement said.

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

click to Comment(Comment)

Up Next

Under Armour Raises Retail Workers’ Wages

Don't Miss

Google to Open First Brick-and-Mortar Location

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design