Headlines

Le Bon Marché Completes New Fine Jewelry Department

Launches private label bridal jewelry

Published

9 years ago

January 7, 2015

Sarah Whitman

Le Bon Marché (Paris) has launched private-label bridal jewelry as part of its new fine jewelry department, completing the revamp of its ground-floor accessories department, according to Women’s Wear Daily.

The jewelry area features three shops-in-shop — Chaumet, Fred and Pomellato — in addition to 24 brands, with a focus on cutting-edge designers with little or no existing distribution in the French capital, WWD reports.

The department is divided into three alcoves with a color-coded decor by artist Mathias Kiss — blue for gemstones, pastel yellow for avant-garde designers and powder pink for the bridal section. The display cases, framed by a geometric frieze in caplain gold leaf, contain delicate white paper bird sculptures by Mathilde Nivet, WWD reports.

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