NRF Announces 5 Finalists for America’s Retail Champions

(PRESS RELEASE) WASHINGTON – The National Retail Federation today announced five finalists for the 2022 America’s Retail Champions program. Now in its sixth year, America’s Retail Champions honors small retailers from across the country who make their mark on public policy debates affecting the retail industry.

“Small business owners live and work in communities large and small across America and they are exceptional advocates for the retail industry, their associates and the customers they serve,” NRF President and CEO Matthew Shay said. “NRF is proud to recognize these individuals for taking the lead in advancing policy initiatives that are critical to the continued growth and success of the retail industry.”

More than 30 businesses ranging from online sellers to small and mid-size store owners were nominated by state retail associations and their peers based on engagement in public policy discussions at the local, state and national level. This year’s program is sponsored by Affirm, the payment network that empowers consumers and helps merchants drive growth.

“Small businesses play a vital role in our economy and are the cornerstones of local communities across the country,” said Ulrico Izaguirre, senior vice president of government relations, public policy and social impact at Affirm. “NRF has helped provide a platform for business owners to share key insights and best practices for meeting the needs of consumers and succeeding in today’s competitive retail industry. Affirm is proud to sponsor NRF’s America’s Retail Champions as we work together to empower and advocate for small businesses and unlock greater opportunities for all.”

The five finalists are:

• Margaret Barrow of It’s NOLA, a snack company in Brooklyn, NY
• Jessica Bettencourt of Klem’s hardware, gifts and clothing store in Spencer, MA
• Bobby Djavaheri of Yedi Houseware in Los Angeles, CA
• April McClung of Emily’s Heirloom Pound Cakes in Homewood, AL
• Danny Reynolds of boutique clothing store Stephenson’s of Elkhart in Elkhart, IN