Headlines

Offering “Fresh Convenience” Key for Grocers

Speedier checkouts, better layouts help achieve that goal, Deloitte study finds

Published

2 years ago

September 15, 2024

VMSD Staff

Offering “Fresh Convenience” Key for Grocers — Grocers need a mix of fresh and meal-ready items to draw in more shoppers, a new survey found. PHOTO: ISTOCKPHOTO

Grocers need a mix of fresh and meal-ready items to draw in more shoppers, a new survey found. PHOTO: ISTOCKPHOTO

Figuring out “what’s for dinner” is still one of consumers’ major worries, a new survey by consulting firm Deloitte has found, and 44% of respondents say they would regularly buy from a grocery store that could help them with meal planning.

Shoppers also reported loving fresh food and craving convenience, so finding new ways to provide consumers with “fresh convenience” – offering fresh choices in approachable ways – could help drive more sales, the survey found.

“Grocers are navigating a new wave of change, including price-sensitive consumers, food away from home eating into ‘share of stomach’ and stress on the profitability of the grocery business model from grocery delivery last-mile logistics,” said Daniel Edsall, Grocer leader and Principal at Deloitte Consulting LLP. “Yet there continues to be great opportunity around grocers’ strength with fresh food.”

The biggest opportunity for providing the desired “fresh convenience,” the survey found, is at grocery stores’ point-of-sale. Specifically, consumers’ top priorities for in-store convenience are speedier checkouts (73%), more convenient store layouts (59%) and easier returns (51%).

Click here for more from the Deloitte survey.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Ballard Designs Makes California Debut

Don't Miss

Deloitte: “Solid” But Slower Holidays

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design