Headlines

One-Stop Shopping

Verizon, Kohl's hire Fixture Perfect and estorefixture.com to manage fixturing programs

Published

23 years ago

October 19, 2001

admin1

Verizon Wireless, the Bedminster, N.J.-based wireless telephone operator, has hired Fixture Perfect International (Dallas) and its sister company, estorefixture.com, to provide a “complete retail development solution” for Verizon's growing chain of stores.

Under the plan, estorefixture.com, an online B-to-B procurement site, will source the fixture packages for Verizon locations. Then Fixture Perfect International (FPI), a retail project management company, will administer the program, including scheduling, organizing deliveries and installation.

Verizon also enlisted FPI to create its in-store merchandising program for 150 locations, and has turned to estorefixture.com to source fixtures for Codetel, the Dominican Republic telecommunications provider operated by Verizon.

estorefixture.com also announced that it had been contracted by Kohl's Department Stores (Menomonee Falls, Wis.) to conduct online reverse auctions for merchandise bags, gift boxes and store fixtures.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design