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Prada Opens Saks Shop-in-Shop

Allows customers to customize select shoe offerings

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Prada (Milan) has opened a 700-square-foot dedicated shop-in-shop inside Saks Fifth Avenue’s (New York) New York flagship this week.

Located on the store’s 8th floor, the shop stands out with large signage, green walls and display niches, as well as velvet sofas and steel-and-crystal tables.

It also offers customers the ability to customize select shoes. Available in 19 styles, customers can select from different heel heights, soles, 92 different materials and a variety of prints and colors. In all, there are more than 8000 possible variations, and shoes are delivered in about 60 days from order placement, reports Women’s Wear Daily.

Previously, the retailer offered a selection of Prada shoes alongside other brands’ shoes.

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