Headlines

Ralph Lauren Expanding

Plans include Polo shops in China, flagship in Hong Kong

Published

10 years ago

February 6, 2014

steve kaufman

Ralph Lauren Corp. (New York) has announced plans to roll out Polo concept stores in China as part of a global expansion of the brand.

Women’s Wear Daily reports the expansion will also include flagships in New York and London, and a women’s Polo line of apparel.

“Momentum was strong across our diverse brand portfolio that includes the pinnacle of luxury with Ralph Lauren Collection and Purple Label, as well as Polo, Denim & Supply, Chaps and Club Monaco,” Lauren said.

In fall 2014, said WWD, the company will open its first dual-gender flagship site at Lee Gardens in Hong Kong. In 2015, it will begin a multi-year plan to open Polo stores worldwide, starting with Fifth Avenue in Manhattan and Regent Street in London.

There are also plans, said WWD, to open other locations in the U.S., Europe and other parts of Asia over the next few years

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design