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Retail Sales Fall in Britain

Footwear, clothing and grocery sectors in decline

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A new report released by the CBI (Confederation of British Industry) shows that retail sales in Britain fell at their fastest pace in more than a year in May. The CBI’s monthly Distributive Trades Survey, which canvassed 69 retailing firms, reports that growth in retail is staggering at best, while overall sales volumes continue to remain below average for this time of year. Orders also fell faster than at any time since November 2011.

Barry Williams, Asda chief merchandising office for food and chair of the CBI distributive trades survey panel, said, “Retail sales growth has weakened since the start of the year as households continue to feel the pinch, with wages failing to keep pace with the cost of living. There is positivity from retailers this month, however, with sales expected to rise in the coming months.”

Below are the findings from the latest CBI report, taken from its press release:

Retailers:

Key findings:

  • 23% of firms reported that sales volumes were up on a year earlier and 33% said they were down – the resulting balance of -11% was the lowest since January 2012 (-22%), disappointing expectations last month of a much slower decline (-6%).
  • 8% reported sales volumes to be above average for the time of year and 25% below – with the resulting balance of -17% below expectations (-11%).
  • 21% placed more orders with suppliers than they did a year ago and 46% fewer, with the resulting balance of -25%, down on expectations of -15% and the lowest since November 2011 (-25%).
  • Grocers’ sales were broadly flat (-3%) after a rise last month (+20%). Other sub-sectors reporting year-on-year falls included clothing (-21%); footwear & leather (-11%); specialist food & drink (-45%); non-store (-4%; the first fall since August 2011); and durable household goods (-67%). Sales of furniture & carpets (+71%) and recreational goods (+57%) rose.
  • Sales volumes are expected to rise modestly in June, with 29% of firms expecting an increase versus 20% predicting a fall, resulting in a rounded balance of +10%.
  • 16% of retailers expect business conditions to improve over the next three months and 7% expect them to deteriorate, giving a rounded balance of +10% – similar to the optimism expressed in the February quarterly survey (+12%).
  • 41% of retailers are planning to cut back on investment over the next year relative to the past twelve months, compared with 18% planning to raise capital spending – the balance of -23% is the lowest since February 2012,
  • 33% of retailers reduced employment in the year to May and 33% increased employment, giving a rounded balance of 0% – a slight improvement on the year to February (-7%) and in line with expectations (-1%).

The survey also heard from 57 wholesalers and 11 motor traders.

Wholesalers:

28% of wholesalers reported sales volumes to be up on last year and 34% said they were down, giving a balance of -6% – in line with expectations and driven in part by the fastest decline in food & drink sales since February 2009. However, wholesalers expect sales to rise solidly next month (+22%) and expect to raise investment marginally in the year ahead (+5%).

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Motor traders:

56% of motor traders reported sales volumes to be up on a year earlier and 37% said they were down, giving a rounded balance of +18% and undershooting expectations of stronger growth (+53%).

Background

1. Firms responding to the Distributive Trades Survey (DTS) are responsible for a third of employment in retailing. The survey includes measures of sales activity across the distributive trades. It was first introduced in 1983 and the retail results form the UK component of the EC survey of retail trades.

2. The survey was conducted between 24th April and 15th May. 137 firms took part, of which 69 were retailers, 57 were wholesalers and 11 motor traders.

3. A balance is the difference between the percentage of retailers reporting an increase and those reporting a decrease.

4. The latest Asda Income Tracker was published on 27th May 2013 – showing household spending power at a 12 month low as wage growth sees steepest decline since the start of 2008.

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