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Rihanna Launching Savage x Fenty Brick-and-Mortar Stores

The stores will open in five U.S. cities in 2022




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Singer Rihanna has announced the launch of five brick-and-mortar stores in 2022 for her Savage x Fenty brand, according to Harper’s Bazaar. Locations will be situated in Houston, Las Vegas, Philadelphia, Los Angeles and Washington, D.C.

Savage x Fenty said in a statement, “On the heels of the brand’s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step in bringing a fuller expression of the brand to consumers in key markets.”

In September 2021, the singer hosted her third annual Savage x Fenty fashion show, which was available to view through Amazon Prime. This past February, Forbes reported Savage x Fenty is valued at $1 billion.

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