Headlines

Target Announces Multiyear Agreement with FAO Schwarz

The partnership calls for the toy brand to release Target-only products during the holiday season

Published

2 years ago

September 16, 2022

VMSD Staff

Target Announces Multiyear Agreement with FAO Schwarz — FAO Schwarz's flagship in New York. Photography: Richard Cadan, Fairfield, Conn.

FAO Schwarz’s flagship in New York. Photography: Richard Cadan, Fairfield, Conn.

Target (Minneapolis) has announced an exclusive multiyear agreement with New York toy brand FAO Schwarz. Starting mid-October, exclusive FAO Schwarz toys will be available at Target stores and Target.com.

The partnership will offer more than 120 items sold under the FAO Schwarz banner and include exclusive, Target-only product drops during the holiday season. All Target toy departments will install dedicated display space for the FAO Schwarz collection. Select Target stores and Target.com will also feature toy demonstrations.

To celebrate the 160th anniversary of FAO Schwarz, a capsule collection will feature several nostalgic FAO Schwarz toys under $25, such as the Hot Wheels Collector Set and this year’s FAO Schwarz 160th Anniversary Teddy Bear.

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