Target Ramps Up Omnichannel Efforts

Target Corp. (Minneapolis) will launch new competitive omnichannel features via e-commerce and separate iPhone and iPad applications in the next few weeks, with the goal of catering to more millennial customers, according to Women’s Wear Daily.

WWD reports that the new initiatives revealed Monday included:

• Utilizing Apple Inc.’s new mobile payment system, Apple Pay.

• Offering same-day rush delivery, or next day delivery for no extra charge.

• Different iPhone and iPad experiences with the latter adding a shoppable Instagram feature from users who hashtag purchased goods from the retailer.

• A revamp of the retailer’s Cartwheel app, and offering a new feature called Curbside that will allow consumers to pick up their merchandise without getting out of their cars.

• Launch of the Target Healthful app that will allow guests to organize prescriptions, check their status, transfer them and order refills.

• An e-commerce experience that will become tailored to each customer by recommending specific items.