Williams-Sonoma Hires West Elm President

Williams-Sonoma Inc. (San Francisco) has named Day Kornbluth President of its West Elm unit. Kornbluth most recently served as Global Brand President of Ralph Lauren Home.

Kornbluth replaces Alex Bellos, who left West Elm last fall to take on Co-CEO and board member roles at Food 52, Schoolhouse and Dansk, Furniture Today reported.

In her new role, Kornbluth will help expand West Elm’s brand reach, while strengthening its core values of bringing inspiring and sustainable product design at a great value to customers, the company said in a news release. Kornbluth will report to Laura Alber, President and CEO of parent company Williams-Sonoma Inc., and joins the brand April 3.

“Day’s proven track-record and previous success growing home furnishing brands make her the ideal candidate to run the West Elm brand,” said Alber. “We are proud to welcome Day to the Williams-Sonoma, Inc. family, where her expertise growing brands through product and digital innovation will complement the existing leadership team and take West Elm to the next level.”

Based in Brooklyn, N.Y., West Elm operates 110 stores.