Wolf Camera Vision

Wolf Camera Vision, the largest photography retailer in the U.S., chose Greenwood Design Group (Atlanta) to spruce up its New York flagship. The result: A bright space with undulating curves that break up the store's long, narrow footpath. The fixtures, ceiling elements, countertops and flooring repeat a rippling motion, simulating the integrity of film. Multiple materials add depth and texture to the space, including wood, stained aluminum and metals. And digital LED lights by Color Kinetics (Boston) are programmed to change color at 90-second intervals, highlighting back walls and creating yet another level of action.

Design: Greenwood Design Group, Atlanta — Charles Greenwood, principal General Contractor: Ibex Construction, New York Suppliers: Environments Inc., Minnetonka, Minn. (fixturing); Formica Corp., Cincinnati, and Moz Designs, Oakland, Calif. (fixture finishes); Atta Inc., New York (custom countertops and columns); Durkan Patterned Carpet, Dalton, Ga. (custom carpeting); Benjamin Moore Paint Co., Montvale, N.J. (paint); Lightolier, Fall River, Mass., and Tokistar Lighting, Garden Grove, Calif. (lighting); Source One/Clay Paky, Farmingdale, N.Y. (projection); Color Kinetics, Boston (digital LED lighting); Surfaces , a Forms Surfaces Co., Carpinteria, Calif. (doors and hardware); Innovations in Wallcovering, New York, and X Quest, Hackensack, N.J. (wallcoverings); Sony, Park Ridge, N.J. (plasma monitors); Sharp Electronics Corp., Mahwah, N.J. (LCD monitors) Photography: Robert Thien, Atlanta