Carly Hagedon

Hair Raising

L'Oreal's pop-up hair lab comes to Miami International Airport

Published

11 years ago

June 20, 2013

Carly Hagedon

Travelers passing through Miami International Airport’s American Airlines concourse had the opportunity to take part in an unusual retail concept in March: Bloom (Miami, Fla.), a design, branding and architectural studio, created a pop-up hair lab for L’Oreal (Clichy, France). After evaluating willing participants’ microscopic hair follicles, consultants for the beauty brand inside the installation suggested the best hair care system based on each individual’s results. The concept’s location was chosen partially based on its status as the second busiest international airport in the U.S.

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