Specialty Apparel

On Our Radar: Shefali Studio, Gujarat, India

This fashion boutique’s sustainable design taps recycled materials to provide a contemporary look and feel.

Published

3 years ago

January 25, 2021

David Rees

On Our Radar: Shefali Studio, Gujarat, India

SHEFALI STUDIO, a recently launched women’s wear boutique in Vadodara, Gujarat, India, designed by Manoj Patel Studios, reuses scrap materials throughout its interior, transforming it into a multi-layered, visual experience.

Materials were chosen in a palette of contrasting tones, derived from old clay roof tiles and recycled window shutters to unused sample tiles and beer bottles. Old seating was updated for a fresh look, and recycled table legs serve as door handles. Overlapping circular rings were used to form floral hook ends for hanging product. Throughout, the palette of recycled objects offers a fresh, contemporary aesthetic that celebrates its uniqueness.

Photography: Courtesy of Manoj Patel Studios

PHOTO GALLERY (15 IMAGES)

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design