Specialty Apparel

On Our Radar: J1M5 Boutique, Qingdao, China

This multi-brand boutique’s adjustable layout helps it share cutting-edge fashion trends.

Published

3 years ago

February 19, 2021

VMSD Staff

On Our Radar: J1M5 Boutique, Qingdao, China

DESIGNED BY VARIOUS ASSOCIATES, J1M5 is multi-brand shop located in Qingdao, China, that uses a suitcase as its main design concept. Referencing the flexible features of a suitcase, the designers created movable, rotating cabinets, so the overall store layout can be adjusted any time. The sides of the cabinets feature stainless steel rails that can display merchandise while the interior is used for storage. Each cabinet can serve for displaying a single brand or be used to highlight bags, clothes and shoes. Mirrors at the end of the space add visual depth and create the sense of an infinite space.

Photography: Courtesy of Shaofeng and Various Associates

PHOTO GALLERY (29 IMAGES)

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design