Headlines

L’Oréal Exec Joins Glossier

Kleo Mack will serve as the beauty retailer’s first VP of Brand

Published

3 years ago

April 6, 2021

Kleo Mack, former L’Oréal VP of Corporate Strategic Marketing, will join beauty brand Glossier (New York) as VP of Brand, according to a company blog post by Ali Weiss, SVP of Marketing.

“When I first met Kleo, we connected over our passion for building brands that are meaningful to everyday life—brands that connect consumers with “the now.” In that conversation, what resonated with me most was her perspective that beauty is first and foremost about a feeling (not products, physical appearance, or routines), which is a philosophy that has always been core to our beliefs at Glossier,” wrote Weiss.

Mack will lead the growth and evolution of the global brand as it scales, overseeing brand marketing, brand strategy, consumer insights and social media.

Related Topics:executive glossier L'Oreal marketing

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

click to Comment(Comment)

Up Next

Amazon Converting Vacant Malls

Don't Miss

Saks Off 5th Launches Shopping App

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design