Kroger Partners with Bed Bath & Beyond

Kroger (Cincinnati) has partnered with Bed Bath & Beyond (Union, N.J.) to introduce an extensive selection of home and baby products in Kroger stores, according to Forbes. These products will be offered on Kroger’s website and in select stores beginning in 2022.

The omnichannel partnership will include items from Bed Bath & Beyond and buybuy Baby, as well as Kroger’s own branded items and items from some other national brands. Products from storage and baby furniture to bedding, among others, will be available.

“Every day we look for new and differentiated ways and experiences to meet our customers’ evolving needs. As an illustration, Bed Bath & Beyond has a compelling portfolio of products that complement the items our customers already love to shop. This strategic online collaboration and in-store pilot will provide Kroger shoppers easy access to essential home and baby products alongside their favorable grocery staples – continuing to fulfill our commitment of providing our customers with anything anywhere,” Kroger’s Chair and CEO Rodney McMullen said, according to Forbes.

During the pandemic, several other brands have formed unique partnerships to offer product and insight to help sustain both businesses, including Home Depot and Walmart, and Kohl’s and Amazon.