Headlines

Levi’s to Cut 10 to 15 Percent of Its Corporate Employees

The company is making strides to be more DTC focused

Published

3 months ago

January 25, 2024

VMSD Staff

Levi’s to Cut 10 to 15 Percent of Its Corporate Employees — Courtesy of Levi's

Courtesy of Levi’s

Levi’s (San Francisco) is planning to cut 10 to 15 percent of its corporate employees, reports Women’s Wear Daily.

The denim brand reported its fourth quarter earnings Thursday, Jan. 25, and outlined a strategy called “Project Fuel,” a two-year plan that aims to make Levi’s “brand-led and DTC first,” WWD reports.

The first step in the plan includes cutting 10 to 15 percent of the company’s corporate workforce, which equates to between 500 and 750 people.

Chip Bergh, Levi’s outgoing CEO, was reportedly already pushing the retailer toward a DTC-first strategy. His successor, Michelle Gass, formerly of Kohl’s Corp., is poised to take the company in an even more DTC-focused direction. Gass has been President of Levi’s for a little more than a year and will officially take over Bergh’s position this coming Monday, Jan. 29.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design