Department Stores

Macy's, New York

'Towers of Flowers' is this year's floral extravaganza

Published

13 years ago

June 6, 2011

VMSD Staff

Macy’s Inc. (Cincinnati) has been presenting its annual Flower Show for more than
60 years. But that doesn’t mean it gets any easier.

This year’s “Towers of Flowers” presentation at its Herald Square department store in New York involved no fewer than five designers, 10 carpenters, four fabricators, three sculptors, six fine artists, 176 reference photos and one computerized router machine running continuously for more than 140 hours. And that’s not all! In the slideshow presentation, Paul Olszewski, Macy’s Herald Square window director, breaks down this year’s extravaganza by the numbers.

Too see Macy's spring fashion windows, click here.

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HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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