Headlines

Sears Debuts New Retail Strategy

Hometown and Outlet stores offer more options

Published

9 years ago

April 24, 2015

Sarah Whitman

The grand reopening of two New York Sears Hometown and Outlet stores marks the debut of a new retail strategy that includes a new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training, among other changes.

“Our newly refreshed and remodeled stores in New York provide our customers with a much broader assortment of products available from the top 10 brands. In addition, customers will see an improvement in the overall experience,” said Russell Bolhorst, district manager of Sears Hometown Stores in New York, in a release.

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation.

The initial 51 Sears Hometown Stores to be refreshed are located in Arizona, Colorado, Florida, Iowa, Kansas, Missouri, Nebraska, Nevada, New Hampshire, New Mexico, New York, Texas and Vermont.

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