Connect with us

Specialty Apparel

On Our Radar: +J by Jil Sander, Global Rollout

A series of curve partitions guide the shopper through this “shopping paradise of modern essentials.”

mm

Published

on

Inspired by the transitory nature of popup spaces, the +J capsule collection by Jil Sander shop-in-shop display was designed by architecture firm Gabellini Sheppard (New York) to be flatpacked, shipped and assembled on site at Uniqlo flagship locations globally.

A series of curved, freestanding partitions serve to guide the shopper through the experience, which designers describe as “a shopping paradise of modern essentials.” Stretched white scrim fabric at the atrium thresholds defines the boundaries between Uniqlo and the +J space. Translucent graphic screens positioned around the perimeters of the escalators helps reinforce a sense of privacy while providing billboard space for promotional visuals.

PHOTO GALLERY (10 IMAGES)

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular